How to see how many people saved a Zillow listing

Short answer: Zillow does not display a listing's save count, but it sends the number to your browser with the listing page. You can read it in the page source, or use a Chrome extension that shows it on the listing.

Zillow knows exactly how many people have saved any given listing. For most listings all you see is an activity timestamp and sometimes a badge hinting that the listing is drawing attention. The actual save count, the most direct signal of buyer demand on the site, stays hidden.

This matters more than people realize. A home with 12 saves and one with 142 saves look identical on the search results page. The 142-save home is the one buyers are competing for. The 12-save home is the one where you have room to negotiate. Same listing photo, completely different game.

Where the save data actually lives

Zillow ships save and view counts to your browser as part of the listing page’s underlying data. They just don’t render them in the visible interface. If you open browser dev tools (Cmd+Option+I on Mac, F12 on Windows) and search the page source, you’ll find fields like favoriteCount and pageViewCount in the inline JSON.

This is fine for one listing if you’re comfortable in dev tools. It’s impractical for browsing 30 listings on a Saturday morning.

Three ways to surface the data

1. Manual dev tools lookup. Right-click any Zillow listing, choose “Inspect”, open the Elements tab, and search it (Cmd+F or Ctrl+F) for favoriteCount. Free, but tedious.
2. A browser extension. Several Chrome extensions show this data on the listing itself. Caza is one (we built it because we got tired of the dev tools dance). It shows the saves, views and days on market on every listing, plus a 0–100 Demand Score that combines them.
3. Ask the listing agent. The listing agent can usually see how much traffic their own listing is getting. Most won’t volunteer it, but if you’re working with a buyer’s agent, they can ask.

What the numbers mean

Save counts don’t exist in a vacuum. 50 saves in a big metro means something different than 50 saves in a small town, and a listing that has been up for 60 days has had far longer to collect saves than one posted on Tuesday. What matters is the ratio of saves to time on market, compared with the other listings a buyer in that search would also be looking at.

Views are a weaker signal than saves. A view can be an accidental click; a save is a buyer deciding to keep the home in their list. A high view count with few saves usually means the photos or price are drawing clicks that don’t turn into interest.

Why Zillow hides this

Zillow hasn’t said. One plausible reason is that showing the number would create a feedback loop: popular listings would get more attention, unpopular ones less, and the platform would feel less “flat.” That’s fine for sellers and listing agents. For buyers, it leaves you guessing.

Do it faster with Caza

Caza is a free Chrome extension that puts saves, views, days on market and a 0–100 Demand Score on every Zillow listing and search result, with price cuts flagged. You can sort a whole search page by score or by saves. It reads the page in your browser, with no account and no servers.

Caza is independent and not affiliated with Zillow. Comps and rents come from public Zillow pages and are a starting point, not an appraisal.